top of page
Search

What is the story of the WOLF

Updated: Dec 30, 2025

What appeared to be a simple drawing, was the beginning of my brand as a coach.

During the winter of 2024, I started seeing wolves everywhere; logos on trucks while driving, murals + graffitis on walks, art pieces at coffee shops...


Coincidences?

Not really knowing what it meant in the moment.. it would soon all make sense.


While on my daily walk, I was listening to the Huberman Lab podcast. During the episode, they started talking on the topic of flow and Andrew Huberman said: "I'd like to talk about flow a little bit, the only thing I really know about flow for sure is that backwards it spells wolf". There it was..


Wolf is flow.
Flow is wolf.


The coincidences continued showing up in different ways..

I discovered that the goji berry to which I am allergic is also know as the "wolf berry".

The word wolf was being introduced in conversations with strangers such as "did you read the book Women Who Run with the Wolves?"


Soon after, I drew a wolf.. and my logo was born.

It just flowed out of me for a lack of better words.

I loved it and even more what it represented for me as I was embarking on my own journey to find flow.


I started to embrace the wolf as well as the flow.

Letting it guide me + inspire me.

Coming back to it.

Over and over.














TIMELINE:
  • Sighting of the wolves began: somewhere at the beginning of 2024
  • Huberman Lab: March 11, 2024 episode - Dr. Cal Newport: How to Enhance Focus and Improve Productivity
  • Goji berries "AKA the wolf berry": May 4, 2024
  • Drawing of the wolf: May 6, 2024
  • Love for wolf & flow: ongoing...
 
 
 

Comments


bottom of page